With Earth Day just around the corner, we thought it might be a good time to go over the 3 R’s of content marketing: reuse, reduce, and recycle. These three tips will help you avoid the common perils (dont’s) of content marketing, while keeping your content fresh and your audience engaged.
Let’s be honest … in the world of online marketing, the problem for you and your audience is not lack of content. It isn’t even lack of great content. Each day humans add 2.5 quintillion bytes of data to the internet, publish two million new blog posts, and upload over 100K hours of video to YouTube. And that’s just the tip of the iceberg. On the B2B front alone, 88% of marketers used content marketing in 2015 and 76% plan to create even more content in 2016. As your audience faces this sea of information, what they’re looking for isn’t more. Instead, they’re looking for trusted and knowledgeable guides who can navigate them through the stormy, unorganized mess. In other words, to stand out as genuine thought leaders, your primary focus shouldn’t be to add content … it should be to curate content. As Ross Simmonds recently pointed out in The Content Curation Guide That Every Marketer Should See, content curation produces at least four key benefits: (1) establishing “relationships with influencers,” (2) ...
Specialty coffee consumption in the U.S. is growing, and this year there has been a significant increase in daily specialty coffee drinkers. Furthermore, over the last 18 years, the number of daily specialty coffee drinkers has consistently increased, strengthening the consumer demand for specialty coffee.
The deck below covers a lot of best practices surrounding how to build a hub and formulate collections for your clients. It also contains a high level explanation of how your client can maintain the hub moving forward.