The 3 R’s of Content Marketing
With Earth Day just around the corner, we thought it might be a good time to go over the 3 R’s of content marketing: reuse, reduce, and recycle. These three tips will help you avoid the common perils (dont’s) of content marketing, while keeping your content fresh and your audience engaged.
Five Content Marketing Psychology Tips, FTW
Effective content marketing is intentionally crafted, but easily taken for granted - especially if it's working its magic. You'd never say something like, "Awesome copy, it made me buy that thing!" Well...maybe, if you're a word nerd, or a web copywriter. Here's a secret ingredient from our toolbox: using psychology in content marketing , for the win.
Social selling is about being found by your buyers
One might think that all sales reps are using social channels to leverage their messages. I mean, it's 2017. Who isn't on social? But we've discovered fast that in such a fragmented world, the traditional sales leader is not as practiced in digital as the modern buyer.
Grow Your Most Loyal Audience
Once you’ve setup your hub and start posting great content, you might be wondering “so now what?” Well, besides sharing your content to social media channels, you’ll also want to encourage people to become Members of your hub. Have you ever walked around looking for a place to eat and saw a restaurant that’s practically empty? Even if there’s no apparent reason for the lack of diners (and is a great place with tasty food), potential clientele won’t want to take the risk. The same thing happens to potential hub members. Luckily, there’s a few ways to get over this initial problem and make your hub a more welcoming place. To start, until you have a few followers, you can hide the number of members using your hub settings. Secondly, use your hub description to tell people why they should follow. You can even reinforce this idea via a blog post you write or a call to action.
How to Become Original (or, more importantly, effectively original)
One of professor Adam Grant's three personal commitments is to create organizations "where speaking up is welcomed, as opposed to silenced." By inviting ideas to flourish, leaders can discover ways to achieve desirable results in unconventional ways.
Your Brain Has A “Shuffle” Button--Here’s How To Use It
Having breakthrough ideas means priming your brain with lots of raw material for it to rummage through at random.
The Great Digital Audit of 2017!
In the spirit of new year’s resolutions to always eat healthy, stay organized, generate more leads, and improve your digital communications we’ve created the great digital audit of 2017. Over the next few weeks we’ll be sharing our tips to help you dig deep to audit your existing content and channels to make sure that your prospects and customers are getting the best possible interactions with the digital you.
The evolutionary reason why we're so obsessed with emoji
Studies suggest we are now more comfortable expressing ourselves with emoji than words. But the power of visual communication has always been vital to our survival
Developing your Content Strategy Around Collections and Tags
When you add content to your Pressly hub you’ll have the option to organize your post into “Collections” and add “Tags.” Collections are well-defined content buckets that your readers can navigate to via your hub header whereas tags act like keywords or subtopics that help your audience find content across collections by clicking on a tag in a post or searching for it via the search bar.
Day 8: Corban's Christmas Cat Compilation
"Some people may think watching online cat videos isn't a serious enough topic for academic research, but the fact is that it's one of the most popular uses of the Internet today," says Jessica Myrick from Indiana University Bloomington.
Reaching out to your Community Members for the First Time
Much like meeting someone at an interview or networking session, first impression is key. What we find is that simply setting the tone and expectation can make or break the ultimate engagement and interest with new technology - this is why your first email to a collaborator or member of a hub should be well thought out!
To Get More Out of Social Media, Think Like an Anthropologist
It’s about the art of interpretation.
Double-digit growth for firms creating own online communities
Double-digit revenue growth has been observed for firms that create their own brand-specific online communities. Engaging consumers through online social networks is an increasingly mission-critical activity for major brands.
Eight free content calendar templates to help plan your output
Content marketing is the hot new thing in digital, I think we can all agree.
The crazy-effective 12-month digital marketing campaign schedule
Getting long-lasting results in digital marketing takes time. Columnist Stoney DeGeyter outlines his own successful process for an ongoing year-long commitment.
Email Marketing Benchmarks
You might be wondering how your email-marketing stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What's an acceptable abuse complaint rate?