Blogging Into the Abyss
Investing in a content strategy pays out dividends in the long-term, but the initial investment is a paradigm shift for most organizations and can be a painful process. Content is expensive and it’s hard — don’t believe anyone who says otherwise. Developing a successful content strategy and then producing blog posts, white papers, podcasts, and any other forms of content, is resource intense. The barriers to digital publishing are lower than they once were, but getting the right content in front of your desired audience has become increasingly challenging as more organizations produce content.