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Great Partnerships: Duracell

Challenge:Position Duracell as the power behind a unique cross-country tour in celebration of Canada’s 150th Anniversary, and create the possibility for all Canadians to see Canada like never before.

Solution: Duracell and Maclean’s partnered to launch a cross-country drone tour to give Canadians access to remote scenic footage of Canada, and highlight Canadians who have made or are making a difference to our country along the way.