Free White Paper download from SweetIQ O2O Building your O2O Funnel Do you know that 93% of retail sales are still fulfilled offline – but the decision process starts online? Digital technologies are changing the way we shop, turning each of us into full-time shoppers. These emerging trends are creating more demand for unique in-store experiences. What you’ll learn from downloading our white paper: - The on-going importance of brick-and-mortar locations - How online-to-offline actions drive big sales in-store - Why optimizing your local search is essential for any retail business
Placed - Pokemon Go's Impact on Retail, Restaurants, and Apps | Location Based Marketing Association (TheLBMA.com)
Pokemon Go's Reach Felt at Red Robin, Hot Topic, and Clash of Clans "Pokemon Go and Placed are both connecting the digital and physical worlds through directly measured location data," said David Shim, Founder and CEO of Placed. "While Pokemon uses this data to enrich game play, Placed uses this data to deliver best in class analytics and attribution to our clients." Utilizing Placed's double opt-in audience, representing 1 in 100 adults in the US, Placed is able to directly measure
Whitepaper: Why do smartphone users allow access to location? | Localz
This whitepaper provides insight from analysis of over one million mobile app users to better understand why customers allow access to location services and Bluetooth.