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Placed - Pokemon Go's Impact on Retail, Restaurants, and Apps | Location Based Marketing Association (TheLBMA.com)
Pokemon Go's Reach Felt at Red Robin, Hot Topic, and Clash of Clans "Pokemon Go and Placed are both connecting the digital and physical worlds through directly measured location data," said David Shim, Founder and CEO of Placed. "While Pokemon uses this data to enrich game play, Placed uses this data to deliver best in class analytics and attribution to our clients." Utilizing Placed's double opt-in audience, representing 1 in 100 adults in the US, Placed is able to directly measure
Whitepaper: Why do smartphone users allow access to location? | Localz
This whitepaper provides insight from analysis of over one million mobile app users to better understand why customers allow access to location services and Bluetooth.