Mobile Payments' Value Eludes Consumers: Google Exec
CHICAGO – Mobile wallets are evolving in the key areas of availability and consumer awareness, but they continue to lack in the critical aspect of convincing users of their value, said Google executive Jack Connors.
Twitter’s Audience API. A Great Start, But it Has a Ways to Go - Gravy
A recent MediaPost piece entitled Twitter Offers Audience API to All Brands, announced the broad release of its Audience API. The release was designed in response to brand requests to better define and describe audiences of interest, with demographics. We applaud any initiative of this type that helps improve brand/consumer intimacy and engagement. But for […]