Twitter’s Audience API. A Great Start, But it Has a Ways to Go - Gravy
A recent MediaPost piece entitled Twitter Offers Audience API to All Brands, announced the broad release of its Audience API. The release was designed in response to brand requests to better define and describe audiences of interest, with demographics. We applaud any initiative of this type that helps improve brand/consumer intimacy and engagement. But for […]
Cannes Lions: Vogue's Anna Wintour in conversation with Christopher Bailey, CEO of Burberry
By Dan Hodges CANNES, France - Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.
Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?
CANNES, France - This publication's correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France. Cannes Lions attracts the leading advertisers and marketers from across the world, discussing advertising, marketing and media issues of the day in a glamorous setting.
Exploring the World of Location-Based Behavioral Analytics and Marketing Segmentation
Gravy is proud to be nominated as a finalist for BIA/Kelsey's prestigious GO LOCAL awards for innovation in local digital marketing. We're looking forward to the awards ceremony taking place at the BIA/Kelsey Brand conference next week in New York City!
Innovation In 2016: Driving The Customer Experience
As 2016 gets underway, retailers must be well past the point of retail-as-usual. We’re in an industry in transition, and, as such, I’d like to share some transformative trends that innovators will leverage to shape customer engagement in 2016.
Facebook Expands Its Location Data Deal With Factual Globally |
Facebook is working with geo-data platform Factual and increasing the amount of location analytics the social network can access around the world, as it works to make its local business pages more robust marketing engines. Facebook first tapped Factual to power the location data across many of Facebook’s Business Pages, places search, Check Ins, and Place … Continue reading Facebook Expands Its Location Data Deal With Factual Globally
Location-Based Marketing Is Fast Becoming Essential to Remain Competitive, Says New Study
NEW YORK (March 23, 2016)—Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: "Location: A Strategic Marketing Imperative." With mobile surpassing desktop computers as the most essential tool for making a purchasing decision, the ability to capture purchase intent [...]
Why physical context is first on brands’ programmatic wish lists - Mobile Marketer - Software and technology
With location-based technologies set to grow by double digits this year, a number of top brands are planning to allocate significant portions of their marketing budgets to Wi-Fi and GPS-based strategies, according to a report from the Location Based Marketing Association.
Location Based Marketing Meets The Internet Of Things | NetNewsCheck.com
Asif Khan, founder and president of the Location Based Marketing Association, says media need to think of such marketing beyond the limited scope of smartphones and beacons. Location is a powerful data set, not just a platform, he argues, and better harnessing it through a proliferation of smart objects enables more relevant and impactful marketing.
7-Eleven opens up mobile rewards to age-restricted products - Mobile Commerce Daily - Database/CRM
Convenience store chain 7-Eleven is expanding its mobile rewards program via a verification system for age-restricted promotions, enticing shoppers interested in alcohol, tobacco and gambling products to sign up for the application.
Amazon Echo’s App Ecosystem Momentum
Amazon has put a lot of stock in its Internet of Things, consumer-connected device that we all know as the Amazon Echo. And now, it appears as though Amazon’s ambitions for its device are coming to fruition as the eCommerce giant slowly builds up its app ecosystem across the Echo app store, also known as […]
Have A Location? You’re In The Media Business
For many small businesses focusing on one product, a particular niche and customer service has always been a banner for success. But, in challenging economic times, new ideas and opportunities often emerge. One such opportunity is to view your small business as an untapped resource for the placement of out-of-home or digital-out-of-home, media. Effectively we are talking about the rental of space within the four walls of your business to external advertisers. Digital Clinic a division of Wand Corporation, which is a major player in the quick serve restaurant category for providing digital screens and menu boards, has recently announced Facebook integration for its digital signage system for dental and doctors practices. With Facebook integration, Digital Clinic creates a new social engagement platform practitioners can use to build social media presence and reach customers. Essentially, these clinics are showcasing positive comments, feedback, customer reviews and testimonials from Facebook onscreen in the...
The Changing Art of Location Intelligence
Mobile marketing and commerce is finally starting to deliver on the promise it has been for the past decade. Not in the least due to location based services, which are allowing the delivery of value and relevance to customers in a new way. But what’s still missing in most campaigns are the market analytics that allow for targeting a message or offer to relevant audiences. Help is underway from several platforms. Most mobile marketing campaigns and apps that rise above the noise of daily hypes and trends, seem to have a creative/fun or discount angle, such as BMW with their Mini Getaway games or the many Coupon offers being developed. From the headlines of tech blogs, you’d almost get the idea that the “old-fashioned” way of using market research to reach an audience is all but forgotten. Contrastingly, the potential of using location signals to do targeted mobile advertising is as promising as cookies once were. Ad platforms are starting to support the hyper-local awareness that’s now available through app...