Placed - Pokemon Go's Impact on Retail, Restaurants, and Apps | Location Based Marketing Association (TheLBMA.com)
Pokemon Go's Reach Felt at Red Robin, Hot Topic, and Clash of Clans "Pokemon Go and Placed are both connecting the digital and physical worlds through directly measured location data," said David Shim, Founder and CEO of Placed. "While Pokemon uses this data to enrich game play, Placed uses this data to deliver best in class analytics and attribution to our clients." Utilizing Placed's double opt-in audience, representing 1 in 100 adults in the US, Placed is able to directly measure
In Canada, Internet of Things Buildout Continues - eMarketer
The internet of things (IoT) is a rich data source for industries in Canada. The ability to use sensor data to trigger events in supply chains and other operations has added a new capability for real-time decision-making.
Twitter’s Audience API. A Great Start, But it Has a Ways to Go - Gravy
A recent MediaPost piece entitled Twitter Offers Audience API to All Brands, announced the broad release of its Audience API. The release was designed in response to brand requests to better define and describe audiences of interest, with demographics. We applaud any initiative of this type that helps improve brand/consumer intimacy and engagement. But for […]
Cannes Lions: Vogue's Anna Wintour in conversation with Christopher Bailey, CEO of Burberry
By Dan Hodges CANNES, France - Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.
BMA talks Proximity Marketing with DIGERATI Asif Khan, Founder of the Location Based Marketing Association, talks to Digerati Magazine about how brands are using location based technologies to engage consumers. FREE to download on AppStore , Android and DESKTOP
Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?
CANNES, France - This publication's correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France. Cannes Lions attracts the leading advertisers and marketers from across the world, discussing advertising, marketing and media issues of the day in a glamorous setting.
Building Your O2O Funnel | SweetIQ
SweetIQ local search walks businesses through how offline transactions are driven by online research. Learn how to effectively build your O2O funnel here.
Webinar | The Social Signal and the Noise
Learn how to identify the social signal and adjust your strategy in this free webinar with Geofeedia VP of Product Management, R. J. Talyor.
Location-Based Marketing Is Fast Becoming Essential to Remain Competitive, Says New Study
NEW YORK (March 23, 2016)—Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: "Location: A Strategic Marketing Imperative." With mobile surpassing desktop computers as the most essential tool for making a purchasing decision, the ability to capture purchase intent [...]
6 Practical Ways Small Businesses Can Use Geolocation
It’s no longer a question of IF but WHEN your business will need to make the leap into Location Based Marketing (LBM) or commonly referred to as geolocation. With the proper tools and planning, geolocation is not a quantum leap but a logical step in the growth and development of your business. There are many ways you can start with location based marketing today; no matter if your plan is to implement a sophisticated beacon program or simply want to send a message to your customers’ mobile device. Many businesses are intimidated or confused on how they can actually use a geolocation platform, so here is how it works. 1. Preference Management - What You & Your Customers Need To Know The foundation of a true location based marketing platform is preference management. What’s old is new again - know your customers, talk to customers about what they’re interested in! The only difference is that now you are communicating in the digital arena. Whether you are using your existing customer database or building...
Why physical context is first on brands’ programmatic wish lists - Mobile Marketer - Software and technology
With location-based technologies set to grow by double digits this year, a number of top brands are planning to allocate significant portions of their marketing budgets to Wi-Fi and GPS-based strategies, according to a report from the Location Based Marketing Association.
LBM and data helps build solid relationships with customers at every stage in the travel and hospitality funnel and beyond.
According to eMarketer, 51.8% of US travelers who book trips via digital means will do so using a mobile device in 2016, and mobile will represent 46.0% of digital travel sales by 2019. Mobile phones have completely changed the way consumers research, buy, and even experience products and services, and travel related purchases are no different. TripAdvisor reported 87% of 30,000 people surveyed used a smart phone while on their trips, and according to a recent survey by Expedia.com, travelers consider their mobile phone to be the single most indispensable item they carry with them, ahead of their toothbrush, deodorant and driver’s license. At every stage of the travel purchase funnel, from initial research and booking to getting to the destination, and even once they have arrived travellers are turning to their mobile devices to make their trip easier, less stressful, or simply more memorable and fun. Brands have literally hundreds of opportunities to connect with travellers wherever they may be o...
Brains, Phones. and App Functions You Are Not Using
We DO use more than 10% of our brain... But you are probably only using about 10% of the capabilities of the smartphone with your mobile marketing. Because, when a customer goes to your site thru a browser on their phone, they are NOT able to easily benefit from the amazing smartphone functions and sensors. You need an App to ... ... Get all of these: quick access with your own branded icons alerts that come to you when you want them instant one-click access to customer service faster info display (even when there is no wireless access) single loyalty program "center" m-payments elegant integration with your camera one-click to call audio and speakers microphone accelerometer gyroscope ambient light reader magnetometer barometer Biometrics - Fingerprint reader better experiences thru relevant engagements based on behaviors deeper personalized segmentation more accurate analytics and activity reporting and of course what we love to talk about... active triggers like GPS Geo-Fencing and Beacons that initiate...