In Canada, Internet of Things Buildout Continues - eMarketer
The internet of things (IoT) is a rich data source for industries in Canada. The ability to use sensor data to trigger events in supply chains and other operations has added a new capability for real-time decision-making.
Cannes Lions: Vogue's Anna Wintour in conversation with Christopher Bailey, CEO of Burberry
By Dan Hodges CANNES, France - Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.
Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?
CANNES, France - This publication's correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France. Cannes Lions attracts the leading advertisers and marketers from across the world, discussing advertising, marketing and media issues of the day in a glamorous setting.
Exploring the World of Location-Based Behavioral Analytics and Marketing Segmentation
Gravy is proud to be nominated as a finalist for BIA/Kelsey's prestigious GO LOCAL awards for innovation in local digital marketing. We're looking forward to the awards ceremony taking place at the BIA/Kelsey Brand conference next week in New York City!
Innovation In 2016: Driving The Customer Experience
As 2016 gets underway, retailers must be well past the point of retail-as-usual. We’re in an industry in transition, and, as such, I’d like to share some transformative trends that innovators will leverage to shape customer engagement in 2016.
Facebook Expands Its Location Data Deal With Factual Globally |
Facebook is working with geo-data platform Factual and increasing the amount of location analytics the social network can access around the world, as it works to make its local business pages more robust marketing engines. Facebook first tapped Factual to power the location data across many of Facebook’s Business Pages, places search, Check Ins, and Place … Continue reading Facebook Expands Its Location Data Deal With Factual Globally
Location-Based Marketing Is Fast Becoming Essential to Remain Competitive, Says New Study
NEW YORK (March 23, 2016)—Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: "Location: A Strategic Marketing Imperative." With mobile surpassing desktop computers as the most essential tool for making a purchasing decision, the ability to capture purchase intent [...]
6 Practical Ways Small Businesses Can Use Geolocation
It’s no longer a question of IF but WHEN your business will need to make the leap into Location Based Marketing (LBM) or commonly referred to as geolocation. With the proper tools and planning, geolocation is not a quantum leap but a logical step in the growth and development of your business. There are many ways you can start with location based marketing today; no matter if your plan is to implement a sophisticated beacon program or simply want to send a message to your customers’ mobile device. Many businesses are intimidated or confused on how they can actually use a geolocation platform, so here is how it works. 1. Preference Management - What You & Your Customers Need To Know The foundation of a true location based marketing platform is preference management. What’s old is new again - know your customers, talk to customers about what they’re interested in! The only difference is that now you are communicating in the digital arena. Whether you are using your existing customer database or building...
LBM and data helps build solid relationships with customers at every stage in the travel and hospitality funnel and beyond.
According to eMarketer, 51.8% of US travelers who book trips via digital means will do so using a mobile device in 2016, and mobile will represent 46.0% of digital travel sales by 2019. Mobile phones have completely changed the way consumers research, buy, and even experience products and services, and travel related purchases are no different. TripAdvisor reported 87% of 30,000 people surveyed used a smart phone while on their trips, and according to a recent survey by Expedia.com, travelers consider their mobile phone to be the single most indispensable item they carry with them, ahead of their toothbrush, deodorant and driver’s license. At every stage of the travel purchase funnel, from initial research and booking to getting to the destination, and even once they have arrived travellers are turning to their mobile devices to make their trip easier, less stressful, or simply more memorable and fun. Brands have literally hundreds of opportunities to connect with travellers wherever they may be o...
Location Based Marketing Meets The Internet Of Things | NetNewsCheck.com
Asif Khan, founder and president of the Location Based Marketing Association, says media need to think of such marketing beyond the limited scope of smartphones and beacons. Location is a powerful data set, not just a platform, he argues, and better harnessing it through a proliferation of smart objects enables more relevant and impactful marketing.
Brains, Phones. and App Functions You Are Not Using
We DO use more than 10% of our brain... But you are probably only using about 10% of the capabilities of the smartphone with your mobile marketing. Because, when a customer goes to your site thru a browser on their phone, they are NOT able to easily benefit from the amazing smartphone functions and sensors. You need an App to ... ... Get all of these: quick access with your own branded icons alerts that come to you when you want them instant one-click access to customer service faster info display (even when there is no wireless access) single loyalty program "center" m-payments elegant integration with your camera one-click to call audio and speakers microphone accelerometer gyroscope ambient light reader magnetometer barometer Biometrics - Fingerprint reader better experiences thru relevant engagements based on behaviors deeper personalized segmentation more accurate analytics and activity reporting and of course what we love to talk about... active triggers like GPS Geo-Fencing and Beacons that initiate...