Twitter’s Audience API. A Great Start, But it Has a Ways to Go - Gravy
A recent MediaPost piece entitled Twitter Offers Audience API to All Brands, announced the broad release of its Audience API. The release was designed in response to brand requests to better define and describe audiences of interest, with demographics. We applaud any initiative of this type that helps improve brand/consumer intimacy and engagement. But for […]
6 Practical Ways Small Businesses Can Use Geolocation
It’s no longer a question of IF but WHEN your business will need to make the leap into Location Based Marketing (LBM) or commonly referred to as geolocation. With the proper tools and planning, geolocation is not a quantum leap but a logical step in the growth and development of your business. There are many ways you can start with location based marketing today; no matter if your plan is to implement a sophisticated beacon program or simply want to send a message to your customers’ mobile device. Many businesses are intimidated or confused on how they can actually use a geolocation platform, so here is how it works. 1. Preference Management - What You & Your Customers Need To Know The foundation of a true location based marketing platform is preference management. What’s old is new again - know your customers, talk to customers about what they’re interested in! The only difference is that now you are communicating in the digital arena. Whether you are using your existing customer database or building...
Why physical context is first on brands’ programmatic wish lists - Mobile Marketer - Software and technology
With location-based technologies set to grow by double digits this year, a number of top brands are planning to allocate significant portions of their marketing budgets to Wi-Fi and GPS-based strategies, according to a report from the Location Based Marketing Association.
LBM and data helps build solid relationships with customers at every stage in the travel and hospitality funnel and beyond.
According to eMarketer, 51.8% of US travelers who book trips via digital means will do so using a mobile device in 2016, and mobile will represent 46.0% of digital travel sales by 2019. Mobile phones have completely changed the way consumers research, buy, and even experience products and services, and travel related purchases are no different. TripAdvisor reported 87% of 30,000 people surveyed used a smart phone while on their trips, and according to a recent survey by Expedia.com, travelers consider their mobile phone to be the single most indispensable item they carry with them, ahead of their toothbrush, deodorant and driver’s license. At every stage of the travel purchase funnel, from initial research and booking to getting to the destination, and even once they have arrived travellers are turning to their mobile devices to make their trip easier, less stressful, or simply more memorable and fun. Brands have literally hundreds of opportunities to connect with travellers wherever they may be o...