Placed - Pokemon Go's Impact on Retail, Restaurants, and Apps | Location Based Marketing Association (TheLBMA.com)
Pokemon Go's Reach Felt at Red Robin, Hot Topic, and Clash of Clans "Pokemon Go and Placed are both connecting the digital and physical worlds through directly measured location data," said David Shim, Founder and CEO of Placed. "While Pokemon uses this data to enrich game play, Placed uses this data to deliver best in class analytics and attribution to our clients." Utilizing Placed's double opt-in audience, representing 1 in 100 adults in the US, Placed is able to directly measure
In Canada, Internet of Things Buildout Continues - eMarketer
The internet of things (IoT) is a rich data source for industries in Canada. The ability to use sensor data to trigger events in supply chains and other operations has added a new capability for real-time decision-making.
Twitter’s Audience API. A Great Start, But it Has a Ways to Go - Gravy
A recent MediaPost piece entitled Twitter Offers Audience API to All Brands, announced the broad release of its Audience API. The release was designed in response to brand requests to better define and describe audiences of interest, with demographics. We applaud any initiative of this type that helps improve brand/consumer intimacy and engagement. But for […]
Cannes Lions: Vogue's Anna Wintour in conversation with Christopher Bailey, CEO of Burberry
By Dan Hodges CANNES, France - Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.
BMA talks Proximity Marketing with DIGERATI Asif Khan, Founder of the Location Based Marketing Association, talks to Digerati Magazine about how brands are using location based technologies to engage consumers. FREE to download on AppStore , Android and DESKTOP
Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?
CANNES, France - This publication's correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France. Cannes Lions attracts the leading advertisers and marketers from across the world, discussing advertising, marketing and media issues of the day in a glamorous setting.
Building Your O2O Funnel | SweetIQ
SweetIQ local search walks businesses through how offline transactions are driven by online research. Learn how to effectively build your O2O funnel here.
Webinar | The Social Signal and the Noise
Learn how to identify the social signal and adjust your strategy in this free webinar with Geofeedia VP of Product Management, R. J. Talyor.
Location-Based Marketing Is Fast Becoming Essential to Remain Competitive, Says New Study
NEW YORK (March 23, 2016)—Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: "Location: A Strategic Marketing Imperative." With mobile surpassing desktop computers as the most essential tool for making a purchasing decision, the ability to capture purchase intent [...]